LJ Custom Rods is a small family business that operates from Darwin Northern Territory. We specialise in building Quality Crafted Fishing Rods that are designed and Tested for Australian Fishing Conditions.

From Ultra Light Sports Fishing to tackle busting giants of the sea we can design and build a high performance fishing rod to suit all facets of fishing.

Our Head designer and builder, Larry, has over 20 years experience in rod building  and has worked for some of the best builders in Australia. With this knowledge and experience in understanding the dynamics and inner working of a rod blank, Larry has the ability to produce quality and well balanced performance fishing rods.

Larry cut his teeth in South East Queensland building beach rods and ultra light tackle for bream and bass years ago and has fished across the Top of Australia experiencing the wide variety of hard core fishing on hand.

Over the years larry has developed an eye for producing exactly what the customer wants and expects nothing short of perfection in every rod he builds. Now based in Darwin Larry has the perfect testing ground which constantly push your gear to the limit.

All Rods are built and tested with the help of a few well known anglers who provide valuable feedback in order to improve our product if required. We are constantly developing new designs and testing them before they go to the consumer.